Journey in Mobile Version

Viral Video and Micro Film

In April 2016, Journey in mobile version entered a stage of limiting access to the game without deleting the files, which involved 500, 000 to one million players. To highlight product features and to evoke the experienced gamers’ passion remained to be urgent issues.


Advertiser:Tencent

Industry:Online game

Time:2016

Launch:China



<In the Marathon>


<In the Stadium>


The videos present players’ reliving the exciting Kingdoms Wars in a grotesque and exaggerated way, form an emotional connection with players and rekindle their passion. They also prove that mobile-based Journey enables players to experience the thrill of Kingdoms Wars right away.