Tencent Games

Graphic Creation and Design

Thanksgiving Day is approaching. How can Tencent Games create more suitable and outstanding marketing campaign to strike a chord with the players and convey the brand value?


Advertiser:Tencent Games

Industry:Online game

Time:2015

Launch:China

Slogan:Say thank you with happiness.




Centering on “Happiness+”, the annual theme of Tencent Games, we created a series of Thanksgiving stories to bridge the generation gap with games and express gratitude to parents. The scenes and words on the posters create a sense of warmth to touch the audience, and indicate that games can not only bring us happiness, but promote communication and pass on more positive energy. Basing on the details in life and the diversity of products, we conveys the children's gratitude and wish to accompany their parents and make them happier.