X-GAME for Mobile
Viral Video and Micro Film Marketing
As a well-known client game IP, X-GAME has built a certain awareness and influence within 4 years. However, Journey-also a Kingdoms Wars themed mobile game, and JX Online-an influential IP mobile game in MMOG, have been launched first to seize the market. In this context, how can X-GAME draw users with IP awareness back by leveraging the client game and attract new players?
Advertiser:Tencent
Industry:Mobile Games
Time:2016
Launch:China
The passion in the fights is the most intuitive feeling that X-GAME brings to the gamers who hope to break free, take exciting challenges and gain approval. With that in mind, we concluded the distinct gameplay style of X-GAME, and presented it in a lightweight and nonsensical way. In the entertaining X-GAME, players will feel its uniqueness and enjoy its exclusive Kingdoms Wars.